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You can disagree with me if you like, but the Internet is no longer the way of the future - it is the way of today! If you don't have a web site then not only are you already missing out on potential customers, and that won't do you or your business any favours. People who tell you having an online presence isn't necessary can't possibly have your best interests at heart. Standing in queues, being restricted by store hours and having to take time out of our already busy day to drive to a mall, fight for a carpark and then try to maneuver a shopping cart through crowded aisles ... it just doesn't make sense any more. Why would anyone do that when we can switch on our computer and find what we want within minutes. You can be certain that whatever product or service you provide, it's already available online or will be soon. The trend is undeniable and the important question for you as a business owner is - What are you doing about it? Are you already online, ensuring you get your piece of the pie? No matter what line of business you're in, if you're not making your products or service available online and communicating the benefits clearly, you're leaving money on the table when it's so easy to remedy the situation. What about offline advertising? Well this still needs to be part of the mix, but consider the following: for many people nowadays, their "phonebook" is no longer a hefty collection of blue, white and yellow pages that is conveniently sitting on their desk or a nearby bookshelf. Instead, it is usually a few strokes of a computer keyboard to access either Google, Yahoo! or Yellowpages. Now admittedly, for Yellowpages at least, you don't need to have a website in order to be listed. However, of all the people that I have asked about their search habits, every single person has said that they disregard advertisements that do not list a website - they simply do not see you as a credible business. Most potential customers want to find out the basics about your business before they get in touch. The success of your business rests on your ability to see into the future and take the necessary steps to ensure you arrive intact and hopefully positioned ahead of the others in your industry. In order to do this, a website is an absolute must!
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